The ad ends with her easily tracking her most recent claim, reinforcing Spot's commitment to help make pet care fast, affordable, and stress-free. The narrator sums up the experience by saying ...

Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition ... Proctor outlined the criteria ...

The Pets.com sock puppet has become synonymous with the dot.com bust. The pet food and supplies company is perhaps the most recognized flop from the dot.com bubble because of its famous marketing ...