If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% say they trust video ads they see online, according to a Nielsen ...

We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained ...

System1, the research firm, has developed various recommendations for boosting the effectiveness of TV ads based on a significant body of ... identified a major shift toward “left-brain” television ...

In the wake of the Trump incident, an official with the Biden campaign says it is “pausing all outbound communications and working to pull down our television ads as quickly as possible ...

US television advertisers spent an estimated $61.1 billion in the 2016-2017 season; $22.8 billion of that spend went toward ads which aired during primetime. The average cost of a 30-second spot ...