Google has monopolized how and where people search online. From outfit ideas and travel tips to medical symptoms and product ...

That requires listening, testing and investing in authenticity. In the past, persuasive ads were all about product features. Then came benefits. Now, it’s about shared values. Consumers want to ...

“Voters’ views and priorities shift over time, and persuasive messaging in real campaigns.” In 2018, for example, ads that focused on the issues were highly effective for congressional ...

Unfortunately, the most obvious one is advertising — the web’s most successful business model. AI builders are already ...

Trying to market where traditional ads don’t exist, or are being avoided, is a challenge to be better. You have to learn how ...

MARCUS Harness has revealed that the persuasive tongue of Lee Grant helped quickly convince him to sign on the dotted line ...

Ultimately, this controversy is just the tip of the iceberg. Viewer sparks outrage with photo of 'beyond obnoxious' messaging ...

“We use multiple tests, focus groups and polling to understand what works, produce hundreds of spots with dozens of firms, and air the ads we know are most persuasive,” she said. When Future ...