That requires listening, testing and investing in authenticity. In the past, persuasive ads were all about product features. Then came benefits. Now, it’s about shared values. Consumers want to ...

Trying to market where traditional ads don’t exist, or are being avoided, is a challenge to be better. You have to learn how ...

“Voters’ views and priorities shift over time, and persuasive messaging in real campaigns.” In 2018, for example, ads that focused on the issues were highly effective for congressional ...

Ultimately, this controversy is just the tip of the iceberg. Viewer sparks outrage with photo of 'beyond obnoxious' messaging ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

YouTube commercials are about to get more frustrating as the company announced its plans to bring unskippable 30-second ads when watching content on a TV. During its YouTube Brandcast event ...

But Ridout does not see microtargeted advertising as all that different from traditional ads. "What evidence do we have out there that microtargetting is highly persuasive? There isn't much ...

Researchers at the University of Zurich wanted to see how persuasive AI could be — but did not get permission to do research on the actual humans on Reddit that the AI was interacting with.

“We use multiple tests, focus groups and polling to understand what works, produce hundreds of spots with dozens of firms, and air the ads we know are most persuasive,” she said. When Future ...