Persian company Golran produces rugs that are akin to fine works of art, so it seems fitting that the brand’s first flagship store is a gallery-like space. Located on Milan ’s lively Via Pontaccio, ...

Most people don’t know that this Persian rug showroom exists in Manayunk. You definitely won’t get access without going directly through Parisa — and that’s exactly how Ms. Abdollahi likes it.

Persian rugs are a contradiction in terms. They're ubiquitous and utilitarian. They're works of art and coveted investment pieces. The rug you barely notice as you tromp from the couch to the ...