LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency ...

Using Predictive Analytics To Improve LinkedIn Ad Effectiveness LinkedIn has over 277 million members worldwide with millions more being added every year, making it the most valuable social ...

Performance marketing is often misunderstood as something that only happens at the bottom of the funnel. Marketers ask, "Are we driving conversions? Are we testing enough? Optimizing enough?" That's ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a ...

Performance marketing, on the other hand, deals with the realm of concrete data, such as lead generation and conversions (e.g., email sign-ups and number of purchases). Many marketers are masters of ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance ...

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency ...