Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

LinkedIn is a dynamic hub for B2B marketing leaders ... When testing ad variations, set up ad rotation to ensure that each variation of your ad is showing evenly. If your campaign is set to optimize ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.