Finally, a perceptual map can also reveal how far away you are from being perceived ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over ...

I call it "me too" positioning. In every B2B software market I follow, there are at least two companies making the same claim. In the business intelligence (BI) market (see perceptual map below), no ...

As outlined in a report titled "Positioning Analysis: Marketing Engineering Technical Note" by Decision Pro Inc., perceptual map is a visual process of mapping the potential connection between ...

"Positioning" is a marketing term that relates to how marketers attempt to create a visual image or a type of identity for a product or brand. Perceptual product positioning involves marketers ...

Carefully prioritizing the risks and mitigate them at earliest helps the perceptual positioning of IP vendor on the perceptual map and hence it can come closer to the ideal one. There are several ...

The perceptual map, above, was built from synthetic data ... imagine the ability of AI to simply go to work and formulate the optimum targeting, positioning, objectives, media mix, pricing and so on, ...

Figure out where you are on the distinctiveness-centrality spectrum. by Niraj Dawar and Charan K. Bagga Marketers have always had to juggle two seemingly contradictory goals: making their brands ...

Moser for their discoveries of cells that constitute a positioning system in the brain ... for centuries -- how does the brain create a map of the space surrounding us and how can we navigate ...