Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...
Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...
We broke the news yesterday that Google was producing a prototype 3D sensing smartphone called Project Tango. We also broke down the capabilities of the vision processor inside the device and talked ...
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