Print is certainly not dead ... “The ‘Better with Pepsi’ ads, featuring packaging from prominent fast food brands crumpled just so as to reveal a hidden Pepsi logo, are brilliant ...

for our cool couple. The second half of the decade starts to feature color Pepsi ads, and by the end of the decade, people of color. A more family-oriented sensibility also started to appear, ...

The best soda commercials, however, stay bubbly-pop-fresh for generations. Pepsi arguably leads the pack, having invested record-breaking sums in splashy campaigns and moments that delight well ...

to create the Pepsi globe logo within them. No artificial intelligence or other digital tools were used to produce the photos. The campaign rolls out today across print publications, out-of-home ...

The below are ads that work both at a quick glance and on multiple encounters—exactly what’s needed for outdoor and print. Pepsi’s ads for National Burger Day, where the soft drinks giant ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

This marks the first time that the PepsiCo marketer has put two ads behind its Super Bowl efforts. The TV spots ladder into an SMS promotion that will see the brand give away up to 10 million cans and ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and ...

Farah Jefry commented: "Everyone grew up watching Pepsi's iconic football ads and to be starring in one of them myself has been an unbelievable experience. I never expected to be battling it out ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...