Britain’s Superbowl—its annual cavalcade of epic Christmas advertisements—is underway, with a cute fluffy animal doing battle with battle-scarred World War I soldiers.

Meet Sam and Monty, the stars of what is fast becoming a Christmas tradition – the John Lewis tear-jerker advert. The department store has spent £7million on the two-minute blockbuster ...

John Lewis' Christmas advert is here, increasingly as much of a Christmas tradition as wreathes or drinking your way out of Harry Potter film boredom, and it's perhaps the most mawkish one yet.