An enthusiastic programmer working on a laptop, surrounded by screens displaying code ... On February 25, Pegasystems Inc.

today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs ...

Latest release includes Pega GenAI enhancements and increased flexibility to accelerate transformation, improve customer and employee experiences, and maximize efficiency CAMBRIDGE, Mass.--( ...

Combined with Pega's existing low-code capabilities, generative AI can help organizations build applications and workflows even faster. 1:1 customer engagement: A marketer may ask Pega Customer ...

Pega’s AI and automation-powered customer service solution enables service teams to work smarter while improving self-service for optimal customer experiences CAMBRIDGE, Mass., December 16 ...

today announced Forrester Research has named Pega a Leader in The Forrester WaveTM: Customer Relationship Management (CRM) Software, Q1 2025 (1). Pega earned the highest possible scores in ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...