AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it ... including more than 910,000 pages of documents and multiple terabytes of click data from Google, ...

Google has agreed to pay $100 million to settle a ... counsel for the plaintiffs say involved reviewing more than 910,000 pages of documents and “multiple terabytes” of click data from Google.