In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, explain the role that pay-per-click advertising can play in promoting a practice online.

As the use of voice assistants such as Siri, Alexa and Google Assistant grows, businesses must rethink their pay-per-click strategies. If you aren't optimizing your PPC ads for voice search, you ...

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing.

Pay-Per-Click Terms There are a few key terms to know to understand some of the most important metrics related to paid search and PPC marketing. Search Engine Marketing (SEM) Search engine ...

Cabrera alleged in a class-action complaint that he bought pay-per-click ads from Google between 2008 and 2009, and that the company failed to correctly apply its “smart pricing” discount ...

If you're thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. 7103747 ...