Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

Forbes contributors publish independent expert analyses and insights. John McCarthy is a spirit, travel, and lifestyle journalist, managing editor, and author of The Modern Gentleman. Tequila ...

For a cool $7,500, you can now treat yourself to a bottle of Patrón en Lalique: Serie 2. The result of a second partnership between luxury French glassmaker Lalique and the tequila company ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a ...