Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign. It is also hoping the ...

El Cielo may not be the only tequila out there that’s been distilled four times, but it is an outlier in the category. We have not had a chance to sample it yet for ourselves to see how it ...

Patrón’s additive-free campaign may reignite a debate that’s been swirling in the tequila industry about the use and marketing of additives. Additives are permitted if less than 1% of the ...

May 7, 2024 Patron’s Founders Just Launched a New Vodka Made From Blue Agave You see? Vodka can actually be interesting.

The news that Patrón’s beloved tequila-based, coffee liqueur Patrón XO Cafe has returned may have come out on April 1st, but the tequila brand promises this is not a prank.