Airbnb x Pantone Outside In is an outdoors-inspired pop-up in London's Clerkenwell neighborhood, where it's possible to spend the night in color, or just visit during the day to get more green in ...

Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals. “As virtual worlds become a ...

Pantone has even partnered with Airbnb to create an experience in nature inspired by the color. “There’s a growing desire to reconnect with Nature and what is real and find ways to disconnect ...