A paid media strategy maps out how you'll use different paid channels, like social ads, pay-per-click (PPC) campaigns, affiliate marketing or display advertising, as part of an integrated approach ...

Search Engine Land is your source for paid social media marketing news and ... Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is ...

This article provides an overview of productive content planning, outlining essential components, and offers a customizable free template for ... content are: Social media content.

Today, social media marketing is a crucial element of any business's marketing plan. We've created a step-by-step guide to ...

This Nielsen survey finds an increase in paid social media advertising in the US, but concern amongst marketers that metrics to measure ROI are not relevant or universal. Paid social media advertising ...

A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted by Digiday in September -October 2012 on current attitudes and practices ...