Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking if we can ...

Pay-per-click (PPC) advertising is all around us. Whether you’re conducting a Google search or scrolling through social media, there are PPC ads. Pay-per-click marketing is a form of digital ...

The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.

Paid social news, analysis, trends, tactics, and how-to guides from Search Engine Land, the publication SEO & PPC pros rely on.

Paid social media refers to advertising across social media platforms like LinkedIn, Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat and more.

Social media advertising is a powerful marketing tool in the apartment industry and beyond. According to research by data specialist Statista, in 2021 the U.S. spent more than $240 billion on ...

By 2024, more than 200,000 search and social advertisers will be active on CTV. Digital-first marketers that move to TV will usher in a new renaissance period of television advertising, benefiting ...

As healthcare systems get more savvy about using digital to improve patient acquisition, more medical providers are asking me about the best ways to apply paid search and social media. For example ...

Medical advertising can be complex due to certain rules and regulations. With that in mind, we explore 9 paid search tips for healthcare companies.