Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Performance marketing’s evolution is long overdue. As the limitations of search, social, and DSPs become clearer, the demand ...

Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels Tyler Kelly, president, Basis ...

The online shopping experience can be frustrating, stemming from the disconnect between how consumers search and how ...

“CTV should be accountable, outcome-driven, and as easy to activate as search or social,” said Jason Fairchild , CEO and co-founder of tvScientific.“Guaranteed Outcomes is how we get there ...

It reflects economic logic but challenges assumptions users have about their private digital spaces. Read more at ...

CHICAGO, June 10, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry's leading advertising automation platform, today announced a suite of new capabilities for omnichannel ...