UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...

Here's what organizations aiming to optimize their advertising efforts need to know about paid media and its benefits.

The case for zero paid media as the new marketing model was highlighted in the classic book ... whether it’s time to pick up the pace or slow down to smell the roses. Examples include counting members ...

Shiv Shivakumar, Operating Partner at Advent International, also brought out the issue of "paid media ... Blaming the company’s marketing budgets at play, he asked board members and shareholders ...