When a brand undertakes a package redesign for a key product to shake things up, some crucial factors must be considered first. Here, members of Forbes Agency Council outline 16 important steps ...

“The Package Design Book 4” (Taschen, $59.99) showcases over 400 winning products from the past two years of the Pentawards, an international competition that recognizes creativity in packaging.

With vibrant colors, simplified messaging, and a fresh visual identity, Quinn’s updated design makes it easier than ever to ...

Marlboro box Tim Boyle/Getty Images Marlboro completely overhauled its box design in 1955. Back then, believe it or not, the brand was favored by women, who at the time tended to buy more filter ...