SANTA CRUZ — More than 75 community groups and school marching bands ambled down Pacific Avenue on a warm and sunny Saturday morning for the Santa Cruz Downtown Holiday Parade. The Downtown ...

SANTA CRUZ — Preliminary plans for a seven-story mixed-use building on the 900 block of Pacific Avenue in downtown Santa Cruz ... at 901 and 903 Pacific Ave., next door to the Blue Lagoon ...

The Santa Cruz City Council is taking action to address long-vacant downtown storefronts with the proposed Downtown Vibrancy ...

SANTA CRUZ — The city and county of Santa Cruz are teaming up this Saturday for the annual Earth Day celebration in downtown Santa ... will span portions of Pacific Avenue, Cooper Street and ...

Barry Swenson’s extraordinary vision and “special genius” for deal-making helped transform San Jose’s skyline and rebuild downtown Santa Cruz after ... way up and down Pacific Avenue ...

For 16 years, hundreds of Santa Cruz ... Street and Pacific Avenue on Thursday as she performs with Centeotl Danza y Baile at the annual Dancing in the Streets in downtown Santa Cruz.

Businesses in downtown Santa Cruz are expressing frustration over ... owner of Childish Toy Shop on Pacific Avenue, said, "My thoughts are that they're hurting all the businesses around." ...

Jess Brown of the Santa Cruz County Farm Bureau and Laura Owen of Santa Cruz Community Credit Union are among those being ...

Barry Swenson’s extraordinary vision and “special genius” for deal-making helped transform San Jose’s skyline and rebuild downtown ... way up and down Pacific Avenue and side streets,” said Mike ...