Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...