As a result, their PPC traffic is psychologically different from their organic traffic and needs to be marketed to differently. A user who visits a landing page will either immediately take action ...

This guide breaks it down —with real examples, tactical insights, and repeatable strategies from a designer who helped ...

They can feed into ad copy and/or landing page messaging to test the impact on PPC. Let’s say a brand is only bidding on new customers through Google Ads with a basic strategy of “brand ...

Understanding the return on investment (ROI) of your pay-per-click (PPC) campaigns is more than just a metric; it's the ...

Lead PPC is a digital advertising agency that generates quality franchise development leads online via Google Ads, Facebook Ads, and other major networks. We work with roughly 70 franchise brands ...