Color is often overlooked by most businesses when trying to boost a website’s conversion rate, but if you choose the right colors to represent your brand, you’ll see a correlated boost in your ...

The Pantone Matching System (PMS) was created in 1963 by Lawrence Herbert. Pantone is a color-matching system that uses numbers to communicate consistent colors.

Once you identify the best color for your personal brand, know the PMS and HEX values (for printed materials, use PMS; and for your color to appear correctly on the web, use web safe HEX).