As part of launching the multi-year agreement, Genesis also becomes the first sponsor of the PGA TOUR’s World Feed, a milestone underscoring the brand’s global presence.

Korean car manufacturer Genesis has expanded its long-running commercial partnership with US golf's top-tier PGA Tour by becoming a global sponsor through 2030. Through the deal, the Hyundai-owned ...

Genesis signed a deal with the PGA Tour on Thursday to become the first Official Vehicle Sponsor through 2030. The PGA will display Genesis vehicles at several Tour and Champions events, providing ...

Genesis-PGA Tour SEOUL, June 26 (Yonhap) -- Genesis, the independent luxury brand of South Korea's Hyundai Motor Group, said Thursday it has entered into an expanded global marketing partnership ...

PONTE VEDRA BEACH, Fla. and SEOUL, South Korea, June 25, 2025 /PRNewswire/ -- The PGA TOUR and Genesis today announced a new Global Official Marketing Partnership naming the luxury vehicle brand ...