The Academy of Motion Picture Arts and Sciences unveiled a new logo Tuesday that features a triangular image with an Oscar statue. “This design gives the Academy a presence in its own logo for ...

The Academy of Motion Picture Arts & Sciences has created a new logo to reflect its visual identity and fills the need for “a new design system that reflects the creativity of our organization ...

The old Academy logo had existed since the 1920s, and it exclusively showed off the shape of the Academy’s gold statuette. At some point, the statuette became ensconced in a round oval.

The Academy logo Richard Harrington, head of design at 180LA, says the ‘A’ mark ‘visually pulls the whole brand together’. He adds, ‘We can invite other artists, photographers and film-makers to ...