By choosing the right hashtags, using branded hashtags, not overdoing it, using hashtags in social media copy and monitoring your hashtags, you can make hashtags work for your business.

But if you’re dreading that overdoing-it hangover, there are practical steps you can take to avoid the post-holiday malaise. Overdoing it, the experts say, doesn’t have to be inevitable at all.

If you've noticed that posts from your favorite hashtags have mysteriously vanished from your Instagram feed, you're not imagining things. In late 2024, Instagram quietly pulled the plug on the ...