As your small business grows, you'll be involved with specialized marketing communications, including public relations, advertising, social media campaigns, promotions and sponsorships. In the ...

Your human resource department is a natural choice to start assembling a group to lead the internal marketing brigade, while reporting to you, of course. Consider other natural leaders at your ...

This allows a leader to communicate both internally to the staff and externally to the organization about where the department is in its progression and what areas the team is focused on. 2.

Designed for sales, marketing, and business department heads operating in B2B environments, the 8-week program, B2B Marketing: Growth Strategies for Your Organization, offers an A-to-Z playbook that ...