Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape ...

Whether you are an individual or a small business, this template is designed to help you publish content consistently, stay organized, and make better decisions about your social media strategy.

In Episode 39 of the Marketing Smarts Live Show, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. At least, at first there seem to be only three: ...

But where do you start when it comes to planning your social media strategy? This social media marketing strategy template will make it easy for you to draw up your game plan, from objective setting ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

untapped strategy: using organic social media to “retarget” your website visitors. Surprisingly, SEOs rarely consider this approach as part of their content strategy, even though it holds ...

The social media presence of brands also promotes transparency and brand awareness. It is why companies are focusing on an effective social media marketing strategy. According to statistics ...

According to Jenny Li Fowler, director of social media strategy at MIT and author of “Organic Social Media,” it’s important to spend time identifying the right niche influencers to ...

and partnerships and piggybacking on pop culture moments have proven useful tactics as well. In an executive Q&A, AdExchanger explores the brand’s media strategy, social investment, measurement ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...