Having your own opt-in, permission based electronic newsletter might be the answer. It is one of the most effective marketing tools you can use, because it is fast, personal and inexpensive. Many ...

Visit our story on opt-in email marketing to understand how to build a higher quality email marketing list. Complying with email marketing data privacy laws is critical. For example, violating the CAN ...

In reality, the directive has a very soft approach to opt-in, allowing for several types of exemptions that make it possible to send marketing messages via email without having to first ask for ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

telemarketing, mail, email?and mobile is a very powerful mechanism ... Make it easy for people to opt out of location-based marketing, because when the level of complaining rises to a certain level of ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage ...

Gen Z is least likely to be persuaded to opt in for emails and/or text messages by shipping offers, Wunderkind reports.