Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

Amazon wants to overhaul its search experience with AI-powered chat features. Codenamed Project Nile, the initiative is backed by top leaders, including CEO Andy Jassy. One exec wants the AI to be ...

While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional ...