Pamela Bath, founder and CEO of leading CRM and data agency The Blueberry Wave, looks at how ‘little data’ is being underused in the challenge to deliver true one-to-one marketing: Skip to content "> ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

What used to be two very distinct domains—one driving growth, the other defending infrastructure—are now deeply linked.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

Account-based marketing is gaining increased popularity in B2B marketing, and it's for a good reason. Learn today what ABM actually is and how to use it. ... Account-based marketing can take the form ...

We list the best CRM for startups, to make it simple and easy for a new business to manage communications and customer relationships. Although CRMs are well known for their role in large ...

From recurring revenue streams to higher order values and deeper client relationships, B2B business opportunities in 2025 ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data.. Whether you’re a B2B or B2C marketer ...

A well-crafted line can be one of the most powerful marketing tools you could have. Why then are most of them in the B2B space forgettable cliches? Here Base One aim to redress the balance by asking ...