After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly ...

David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn ...

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West. He was that good.

consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the inspiration for the league’s famous logo. West was key in boosting the ...

Today, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has literally symbolized the NBA for the past 55 years. In 2011 ...

Jerry West, about two years ago, was on a podcast talking about Bill Russell. He called Russell the greatest winner to ever play professional basketball. West, also on that podcast, then said this ...