Note that 21% of users will only use your app once. While this may or may not be due to the complexity of your app, it is an important statistic to hone in on. Including an app onboarding process ...

Jen Ganly carried her purple backpack everywhere. Inside it, she kept every medical record from every doctor’s visit with her 3-year-old son, Gabe. Whenever she and Gabe visited a physician ...