In November, the production of Old Style beer is returning to where it began — La Crosse, Wisconsin, Pabst Brewing Co. announced.

It’s time to turn those Old Style signs right side up and cheers its return.” A testament to the rich brewing legacy of La Crosse, the history of Old Style dates back to 1902.

Parks Old Style has, however, taken some steps to evolve with the times. In 2011, the team built an 18-foot trailer furnished with a stove, a flat-top fryer, refrigeration and a sink.

By the time the dust had settled, the G. Heileman Brewing Company, Old Style’s maker since 1902, was gone. “Boy it hurt, it really hurt,” says Randy Hughes, who was, ...

A new generation has grown enamored with classic symbols of wealth—navy blazers and cable-knit sweaters, JFK Jr. and ‘The Talented Mr. Ripley’—with complicated implications.

Jaden Ishley serves customers Tuesday at Ye Old Style Inn bar in La Crosse. The bar is one of a handful in the city that still carry the Old Style beer, which was invented in La Crosse but changed ...