CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

A Decade After He Became an Ad Icon, Towel-Clad Old Spice Guy Isaiah Mustafa Returns in New Campaign … This Time, He Has a Son CINCINNATI--(BUSINESS WIRE)--Old Spice celebrates 10 years since breaking ...

A decade after he first said, "Hello Ladies," Isaiah Mustafa is back in a different world. Merry Marketing! Behind Some Of The Best Holiday Ads Of 2017 From Aldi to the USPS, the creatives behind some ...

Old Spice Ad: 'The Man Your Man Could Smell Like' Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

The Old Spice Man has taken social media by storm. Utilizing all of the Web 2.0 tools at his towel-clad disposal, the Old Spice Man we first met riding a horse backward while shirtless during the ...

That’s the come-on intoned by the buff actor in Procter & Gamble’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others. It turns out, though, ...

Procter & Gamble's Old Spice deodorant has caused severe rashes and chemical burns to possibly thousands of "unsuspecting consumers," according to a class-action lawsuit filed this month that seeks ...