The Old Spice Hardest Working Collection, including new Hydro Wash body wash (MSRP: $4.99; Pricing at the sole discretion of the retailer), is available nationwide at drugstores, food stores and ...

In 2010, the also well-established male grooming product brand Old Spice released a YouTube commercial featuring shirtless star-football player and actor Isaiah Mustafa in an attempt to expand the ...

Body wash sales, including women’s and unisex varieties, grew to $755 million in 2009, from $500 million in 2004, an increase of 51 percent, according to a 2009 report by Mintel, the market ...

Manly Scented Old Spice Body Wash and Re-fresh Body Spray Unlocks Cast of Terry Crews Characters in New Desktop and Mobile Interactive Game – MuscleSurprise.com CINCINNATI--(BUSINESS WIRE)--Old ...

The brand's ad agency Wieden + Kennedy developed and coordinated 186 customized video responses that contributed to a 107% increase in Old Spice Body Wash sales over the last month, according to ...