Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn’t come as too much of a surprise since the men’s grooming brand, with its memorable ...

It’s an old, tired trope of advertising: gorgeous women become manically obsessed after catching a whiff of their suitor’s cologne. We’ve seen it time and time again, often in the adverts of Axe, the ...

Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn’t come as too much of a surprise because the men’s grooming brand, with its ...

It’s still quirky, but the brand seems to be veering into a different vibe with more blatant chick magnet gags. Before Old Spice introduced the world to The Man Your Man Could Smell Like, it was the ...

Axe, Old Spice turn up the heat marketing body sprays and washes to young men. May 6, 2010— -- My 16-year-old nephew has a foolproof strategy for meeting girls. First, he puts on his letter ...

In response to the story “Time in a classic bottle” from the June 10 Image section, readers wrote in to share how Old Spice — the de facto scent of American dadness — evokes memories of their own ...

First it took phosphates out of detergents, now Proctor & Gamble is taking money out of soap operas. What's the Cincinnati-based consumer products giant up to? It's simply keeping up with the times.

Old Spice is best known for its line of male grooming products like deodorant and cologne, but it appears that someone on their marketing team has a geeky side as well. Earlier this week, Old Spice ...