Gen Z is rewriting the emoji rulebook, and it's stumping everyone else. Why it matters: Roughly 80% of U.S. adults say ...

Gen Z's interpretation of the smiley face emoji isn't new, although it's making headlines again. In 2021, the Wall Street Journal ran a whole piece on it and included insight from Gen Z.

The ubiquitous smiley face. Emojis are in the news because a recent Tracker Research survey of 2,000 Americans revealed that 41% of respondents believe a message needs an emoji to be complete, ...