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Sydney Sweeney's American Eagle jeans ad sparks controversy

Page Six · 10h

Sydney Sweeney’s new American Eagle ‘Great Jeans’ ad accused of being Nazi propaganda: ‘Who approved this?’

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

USA TODAY · 1d

Sydney Sweeney, an American Eagle ad campaign and why it sparked backlash

The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney has great jeans."

TODAY on MSN · 1d

Why Sydney Sweeney's American Eagle Ad Campaign Sparked Controversy

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered around the tagline “Sydney Sweeney has great jeans" — and people have a lot to say about the slogan's messaging.

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Your old Levi jeans may be worth thousands. Check the label

And if you have an old pair sitting in your closet, you may want to check the tag. Levi Strauss and Jacob Davis paired together to create waist overalls in 1873, or the first pair of blue jeans ...

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Watch: Beyoncé recreates iconic 34-year-old Levi ad - MSN

The video pays homage to Levi’s 1991 commercial, of the same name. This time it is set to Beyonce ’s song “Levi Jeans”, featuring Post Malone.

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Sydney Sweeney's American Eagle jeans ad sparks controversy

Your old Levi jeans may be worth thousands. Check the label

Watch: Beyoncé recreates iconic 34-year-old Levi ad - MSN

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