At the end of the Balboa Pier sat a dilapidated old building once used as a live bait ... white colors that have come to define Ruby’s brand. Over the years, diners have been opened at the Seal ...

Steve is the new owner/operator of the longtime bait-shop/convenience store near the far south end of New Smyrna Beach, in Bethune ... the fishing and boating scene — he grew up in Titusville ...

The Waterway will be transformed from an old and rundown building to a modern, beach-styled building ... enjoy a beautiful Sunday walk into the retail shop, walk into one of the vendor courts ...