LA CROSSE, Wis, (WLAX.WEUX) – This year’s Oktoberfest in La Crosse brought community members together for rounds of fun as Fall rings in. First News at Nine’s Alani Claudio made a pit stop ...

The 2024 Oktoberfest Torchlight Parade begins at 7 p.m. Thursday on the North Side of La Crosse. It gets rolling on Gillette street near the intersection with Kane, marches west and hangs a left ...

LA CROSSE, Wis. (WEAU) - Two weeks after Oktoberfest wrapped up in Chippewa Falls, La Crosse is now getting ready for its big celebration. Thousands of people will soon fill the grounds for La ...

Oktoberfest board president Patti Berra estimates this year's festival will leave a $26 million impact on the La Crosse community. For more information on the complimentary shuttle, click here.

Two La Crosse natives — graduates from Logan High School exactly 10 years apart— will head up Oktoberfest’s two parades this year.

Oktoberfest nearly went broke in the late 1960s because the festival spent so much on big-name entertainment, and the La Crosse Common Council came within one vote of cancelling the event, Moore ...

LA CROSSE, Wis. (WEAU) - The Oktoberfest grounds are packed, as thousands gather to be a part of the festivities.

LA CROSSE, Wis. (WKBT/WISC) -- A key tradition marking La Crosse's Oktoberfest celebration kicked off Monday. The medallion hunt sees people take to the streets, sidewalks and parks in the city in ...

LA CROSSE (WKBT) -- The 2023 Miss La Crosse - Oktoberfest has been crowned. This year, the crown goes to Emma Garrison. Garrison is a 2022 graduate of the UW-La Crosse and is working toward ...

Miss La Crosse/Oktoberfest 2015 Zoe Roou will crown a successor Saturday from among seven women competing in this year’s pageant, which starts at 7 p.m. at the La Crosse Center’s South Hall.

Syer-Keske and Fredrickson both claimed their best finishes in the Midwest Tour. Syer-Keske finished as the series’ rookie of the year. Fredrickson, the son of five-time Oktoberfest winner Dan ...