The Don Julio 194구 bottle designed in collaboration with Peggy Gou is being released in limited quantities, making it a true collector’s item for fans of tequila and the DJ alike.

The Don Julio 194구 bottle designed in collaboration with Peggy Gou is being released in limited quantities, making it a true collector’s item for fans of tequila and the DJ alike.

DJ Peggy Gou is putting her own spin on Don Julio's 1942 tequila bottle. The limited-edition artwork is emblazoned with a unique "194구" (구 is pronounced "Gou") motif, which is inspired by her ...

Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via a global campaign with DJ Peggy Gou.