oh, Ozempic!” — a takeoff of the Pilot song “Magic” — has played a big part in its story. By Craig Marks In February 2023, David Paton, guitar case in hand, strode across the most famous ...

Novo Nordisk debuted its first DTC campaign ... set to the tune of ‘70s hit pop song “Magic” by Pilot. However, Novo Nordisk switches up the key refrain “Oh, oh, oh, it’s magic ...

David Paton's 1974 song "Magic" has been repurposed as the theme ... the idea that 70-something Paton is the cheerful face behind its cheerful jingle. Here's a video of Paton strolling into ...