As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...
Nudge interventions Nudge theory is the idea that shaping the environment, and changing the ‘choice architecture’ available to consumers, can influence their behaviour. Nudge interventions can be used ...
Ever found yourself wondering why workers have absent minded accidents? It turns out our brains are engineered to optimize efficiency and respond swiftly. Most of our decisions aren't the result of ...
The author acknowledges funding from the Dutch Research Council (NWO), Grant 016.VIDI.185.017. Suppose you are in a pub with friends. You drink a few beers, have a good time, and head home. The ...
A research project exploring how nudge theory can influence ultra-low flushing toilet usage in communal washrooms by implementing Internet of Things devices, has potential for improving sustainability ...
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