BEAVERTON, Oregon, July 16. FOOTWEAR giant NIKE will enter the waters of competitive swimming with its new "Swift Swim" at the World Championships in Barcelona. The suit, which NIKE hopes will ...

Nike spokesman Derek Kent has confirmed the company is allowing its sponsored swimmers to wear competitors' suits during the U.S. Olympic Trials later this month. "Nike exists to serve athletes," Kent ...

PHOENIX, Arizona, April, 7. SWIMMINGWORLD.TV brings you another episode of SwimOutlet.com Tech Talk devoted to educating consumers on cutting-edge products in aquatics. Tiffany Elias is joined by ...

A revolutionary bodysuit has divided the world of swimming into the haves and the have-nots just weeks before the Beijing Olympics, testing relationships between federations, athletes and rival ...

Getting your Trinity Audio player ready... CHICAGO — To “dress for success” has been an axiom in the business world since the invention of the self-help book. However, that theory has had nowhere near ...

BEAVERTON, Ore. -- Nike will allow its swimmers to wear Speedo's sleek LZR Racer instead of its own suit at the Beijing Olympics. Michael Phelps, who already had an endorsement deal with Speedo, ...

Australian and U.S. swimmers and others wearing the Speedo LZR Racer suit have set 38 world records since its introduction in February. Australian Libby Lenton said it made her feel she was swimming ...