Woods new logo is simple yet significant, replacing his signature TW Nike emblem with the outline of a Tiger. The Sun Day Red logo features 15 stripes, one for each of Woods’ major wins.

Golf Digest shared the legend's new Sun Day Red logo, which is part of his partnership with TaylorMade following his departure from a longtime apparel partnership with Nike: ...

By: Alan Bastable After splitting with Nike at the end of 2023, Woods unveiled his new Sun Day Red brand on Feb. 12, just days before he served as player/host at the Genesis Invitational.

Tiger Woods unveiled his Sun Day Red brand — with its 15-striped tiger logo — ahead of this week's Genesis Invitational at the Riviera Country Club.