When Wieden brought the “Just Do It” slogan to Nike, he didn’t reveal his inspiration for it. If he had, we’d bet Nike’s $47.81 billion that they would have never green-lit it.

But if “Just Do It,” Brown’s new song with Ferg, is any indication, the Celtics star and 2024 NBA Finals MVP clearly has some scores to settle — particularly with Nike.

Thesis: Nike offers a good value based on its own fundamentals and Peer Valuations Just Do It. Buy Nike. Do it. NIKE, Inc. (NYSE: NKE), one of the most iconic brands in the world, has been through ...

Nike stock was down just over 3 percent on Tuesday, at $79.60 a share, but it's too early to tell how it will ultimately fare. Nike did not immediately return ABC News' request for comment.

Thursday’s upgrade is the first of the year for Nike. According to Benzinga’s analyst data, the consensus rating on Nike stock is Buy and the average price target among analysts is $100.33.