So, how can you measure the impact of earned media? I’ll give you three examples. 1. Consumer product: Your bottom line is getting your product into the hands of as many people as possible.

When merchandised effectively, earned media coverage is like fuel for the sales cycle. Earned media isn't a given. That's why it's earned.

Nike generated 188,000 engagement actions, a key advertiser metric that includes social media likes or comments. That was 40,000 more than the next-most engaging advertiser, Jeep.

Believe It or Not, Nike Is One of the Worst Brands on Social Media According to the Harvard Business Review, Nike is among the worst companies on social media. Riley Jones May 4, 2015 Complex Original ...

Nike generated 188,000 engagement actions, a key advertiser metric that includes social media likes or comments. That was 40,000 more than the next-most engaging advertiser, Jeep.